---
title: "Custom TTag Targeting"
slug: "custom-ttag-targeting"
updated: 2024-05-09T18:30:03Z
published: 2024-05-09T18:30:03Z
canonical: "help.tritondigital.com/custom-ttag-targeting"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Custom TTag Targeting

Custom TTag targeting is designed for publishers that are able to modify their players to declare custom TTags (using the targeting parameter "**ttags**"). Also be aware that forecasting for custom TTag targeted campaigns is only available via the optional [Inventory Availability Forecasting](/v1/docs/inventory-availability-forecasting) report. For more information, see "[Custom Targeting](/v1/docs/advertising-specification-parameters#custom-targeting)" in the [Advertising Technical Specification](/v1/docs/advertising-specification).

**Omny Studio users**: see this article in the Omny Help Guide → [Using Triton Tags (TTags) for advertising targeting](https://help.omnystudio.com/en/articles/1818496-using-triton-tags-ttags-for-advertising-targeting-triton-tap-customers-only).

Custom Targeting Tags (**TTags**) in TAP work in conjunction with custom tags that are declared by your player. When there is a match, targeting is achieved and the flight can deliver to that player.

For example, if you have a custom in-dash player for motor vehicles, you can define the type of vehicle in the player with custom TTags such as `vehicle:ford`, `vehicle:4wd`, and `vehicle:SUV`. Flights in TAP can then target those vehicles by targeting one or more of their TTags, in either AND or OR combinations, *as long as the vehicles' players are configured to declare those TTags*. For example:

- **vehicle:ford** targets any *Ford vehicle*.
- **vehicle:ford** AND **vehicle:4wd** targets any *four-wheel-drive Ford vehicle*.
- **vehicle:ford** OR **vehicle:4wd** targets any *four-wheel-drive vehicle* or any *Ford vehicle* (including any *four-wheel-drive Ford vehicle*).
- **vehicle:4wd** AND **vehicle:SUV** targets any *four-wheel-drive SUV*.
- *Etc*.

## Creating Custom TTag Targeting Rules

Create TTag targeting rules in the [Listener targeting](/user/docs/creating-flight-targeting-rules#listener-targeting) section of TAP flight creation, under "Other."

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TTAG-listener-targ-other.png?sv=2026-02-06&spr=https&st=2026-10-14T17%3A42%3A44Z&se=2026-10-14T18%3A42%3A44Z&sr=c&sp=r&sig=02bC3VxNGyiEaT4hujZubU4FwoKXiOHjdnzg3tYrbXQ%3D)

**To create a TTag targeting rule:**

1. In the TTAG field, enter one or more TTags. (*Multiple entries should be comma-separated*.)
2. Click **+Add value**.  
*The values are added to the rule line near the bottom of the screen*.
3. Select **Match** or **Not match** (*Match = target players that match the TTag; Not match = target players that do not match the TTag*.)
4. Select either **any** ("OR") or **all of** ("AND").
5. Click **Add rule**.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TTAG-create-rule.png?sv=2026-02-06&spr=https&st=2026-10-14T17%3A42%3A44Z&se=2026-10-14T18%3A42%3A44Z&sr=c&sp=r&sig=02bC3VxNGyiEaT4hujZubU4FwoKXiOHjdnzg3tYrbXQ%3D)

The rule is added to the flight's targeting rules:

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/TTAG-rule.png?sv=2026-02-06&spr=https&st=2026-10-14T17%3A42%3A44Z&se=2026-10-14T18%3A42%3A44Z&sr=c&sp=r&sig=02bC3VxNGyiEaT4hujZubU4FwoKXiOHjdnzg3tYrbXQ%3D)

It is your responsibility to know which TTags your players declare. *Make sure you enter the TTags exactly as declared by the players*.