---
title: "Creative"
slug: "creative"
status: "update"
updated: 2026-07-30T19:52:11Z
published: 2026-07-30T19:55:29Z
canonical: "help.tritondigital.com/creative"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Creative

Triton Creative Manager lets you manage a TAP flight’s creative:

- Upload audio ads and other media files.
- Re-use media files that you have already uploaded.
- Enter custom VAST URLs from third party ad platforms.
- Specify tracking, targeting, and scheduling for a group of ads.

> [!TIP]
> Creative from Omny Studio
> 
> You can also use the Omny Upload option to create a flight in TAP that sources its creative from the Omny Studio creative manager. For more information, see [Omny Uploads](/user/docs/omny-uploads).

## Ad Units and Ad Groups

Each flight has creative, which has multiple ads groups, and each group has multiple ad units.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Creative-groups-ads.png)

### Ad Unit

An ad unit is an individual ad. Each ad unit can refer to one of these:

- A media file that you upload to the creative library. Creative Manager also lets you set up an optional banner, tracking pixels, and metadata.
- A custom VAST URL that you enter from a third-party ad platform. The VAST URL should specify the banner, tracking pixel, and metadata provided by the third-party. For details, see [Enter a Custom VAST URL](/user/docs/manually-entering-a-vast-url).

Triton Creative Manager organizes media files on a per-advertiser basis. This means that media files uploaded for a specific advertiser can only be found in the creative library when you are creating flights for that advertiser.

### Ad Group

A flight’s creative can have multiple ad units, which you organize into ad groups. You use ad groups for [targeting](/user/docs/creative-targeting) and specifying the [order or frequency](/user/docs/distribution-of-multiple-audio-creatives) to play ads. All ad units in an ad group must have the [same duration](/user/docs/triton-creative-manager#creative-duration).

Typically, you only create another ad group when you want to apply different targeting to that group, or when ad units have different duration.