---
title: "File Names for Creative Media"
slug: "creative-media-file-names"
updated: 2026-08-14T18:34:48Z
published: 2026-08-14T18:34:48Z
canonical: "help.tritondigital.com/creative-media-file-names"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# File Names for Creative Media

You can avoid some ingestion and transcoding problems of your creative media by following these tips for their file names:

- Avoid using these special characters: `/` `\` `?` `#` `[` `]` `{` `}` `<` `>` `@` `!` `$` `&` `'` `"` `(` `)` `*` `+` `,` `;` `=` `%`, and space.
- If you must include these special characters, make sure they are properly URL-encoded so that they can be inserted in a URL. For example, a space should be percent-encoded as `%20`. For specifications on encoding, see [RFC 3986 URI Generic Syntax](https://www.rfc-editor.org/info/rfc3986/#section-2.1).
- Keep file names short. This ensures that the URLs that refer to them won’t be too long.
- Before production you can catch unexpected parsing failures or validation errors by testing your URLs and companion creative trackers with these validators: [W3C Link Checker](https://validator.w3.org/checklink), [URL Validator - utils.com](https://validate-url.utils.com/).

For example, this file name could cause a malformed request to Triton ad servers:

`Blork Forever Footwear [Autumn 2026].mp3`

You can rename the file by replacing the spaces with underscores and removing the square brackets. This also makes the file name shorter:

`Blork_Forever_Footwear_Autumn_2026.mp3`