With Omny Studio's Consumption Analytics you can answer questions like these:
What’s the average time spent listening or watching for all episodes in my network?
Where in an episode does my audience stop listening or watching?
Verified Plays
You gain an insight into how listeners are consuming and interacting with your published content with verified plays. Verified plays are tracked listening sessions on supported players with at least 60 seconds of playback. By default, Omny Studio tracks the number of verified plays which occur via these players:
Omny Studio embed clip players
Omny Studio embed playlist players
Omny.fm web players
Verified plays are not generated from third party podcast apps such as Apple Podcasts, Spotify, and so on.
Note that some devices and browsers are not compatible with consumption analytics which is unfortunately out of our control.
For more details, see Analytics Filtering Techniques.
Levels of Consumption Analytics
Clips: You can track audience retention, where listeners skip, where listeners stop playback, and the average time spent listening.
Program, network and organization: You can view aggregated consumption data at the program, network and organization level. This includes, the average time spent listening, the average clip completion rate and the total time spent listening.
For details, see Clip Consumption Analytics.
Track Consumption For Your Player or App
You can integrate Omny Studio's consumption analytics API to track your own player or apps. There are a number of custom sources which you can specify for separate tracking:
Custom mobile apps
Custom smart speaker
Custom websites
Custom
For details, see Consumption Analytics API.