This document describes the Triton Digital Broadcast Ad-Request Service and its usage. The techniques for ad delivery and playback reporting described herein are designed to allow programmatic buyers to transact on broadcast (over-the-air, or OTA) inventory with minimum departure from their regular operations. This was made possible with the recent addition of DOOH support in OpenRTB, the protocol used between exchanges and bidders. At this point, the service cannot be used to deliver direct-sold ads (trafficked in Triton’s Ad Platform).
Although this service is expected to be integrated directly within your station’s playout system, some of the needed parameters may only be available within your trafficking system. Please reach out to your Triton Digital Client Success Manager or Solutions Specialist if you need help with this specification.
In this section: