This section only applies if you are selling inventory on the Triton Digital Ad Exchange using TAP Programmatic.
To help prevent fraud or misuse of your inventory, you must declare that Triton Digital is authorized to sell your inventory. Do this by listing Triton Digital in an authorized advertising system record in an ads.txt file at the root domain of your content URL. The content URL is configured at the placement level in the Triton Console.
This practice conforms to the IAB ads.txt framework for authorizing digital sellers, which provides a mechanism to enable content owners to declare who is authorized to sell their inventory.
For mobile apps, the similar app-ads.txt framework is used. In this case, the URL of the app store is used to locate the app developer website where the app-ads.txt file is hosted. Since this is based on the app used to access the content (and not the content itself), we can’t use the URL configured in the placement and we need to rely on receiving the app store URL using the store-url parameter.
An authorized advertising system record for Triton Digital looks like this:
tritondigital.com, <PubID>, DIRECT, 19b4454d0b87b58b
where <PubID> is the publisher ID assigned to you by Triton Digital.
For more information, see Ads.txt/app-ads.txt in TAP Programmatic.