---
title: "Collections and Targeting"
slug: "audio-insights-create-a-targeting-tag"
updated: 2026-06-05T15:23:20Z
published: 2026-06-05T15:23:20Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Collections and Targeting

You can tag a collection of content based on filter criteria with **My Collections (Tags)**.

Your buyers or advertisers can use the tag in advertising targeting for their unique brand or campaign needs. Once you create a tag, Sounder sends it to Megaphone and makes it available as a contextual tag in TAP or in your ad platform. Ad operations or other sales operations teams can apply these tags to their campaigns.

> [!NOTE]
> Also see:
> 
> - [Contextual Targeting](/user/docs/contextual-targeting)
> - [Megaphone Integration](/user/docs/megaphone-integration)

## Create a Tag

1. Select **+ Create new collection** at the top right.
2. In **Create Tag Query**, enter this information:
  - **Name**: Enter a name for your tag.
  - **Description**: Optional. Provide more details about the tag .
3. Build your query. See [Query Your Content](/user/docs/build-query).
4. Select **Create Tag** to save your tag.

## Edit a Tag

You can edit the Name, Description, and query for a tag. Select **Edit** from the tag’s **Options** menu, make your changes, and select **Save**. It can take several hours for the change to propagate to TAP.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/so-UI-edit-tag.png)

## Delete a Tag

Select **Delete**from the tag’s **Options** menu.

> [!CAUTION]
> Deleted tags cannot be undone

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/so-UI-delete-tag.png)

## Example Tags

Use the examples below to get started with contextual targeting.

There are also some basic brand safety targeting that will be preset in your Audio Insights Integration dashboard. You can edit or delete these tags, as necessary.

#### Brand Safety and Suitability Examples

- Brand Safe - Unrelated: All episodes unrelated to any Brand Suitability category
- Brand Suitable - Low Risk: Excludes episodes that are Medium risk and above
- Brand Suitable - High Risk: Excludes episodes that are High risk and above

#### Contextual Targeting and Sentiment Examples

- Contextual - Hard News: Gathers IAB categories for Business & Finance, Politics, War & Conflicts, Crime, Law, Science, Disasters, Medical Health, Education.
- Travel insurance: IAB Category of Travel with a negative or mixed sentiment, which a travel insurance advertiser can target to play ads that propose solutions to frustrating travel stories.