---
title: "Advertisers"
slug: "advertisers"
status: "update"
updated: 2025-03-07T19:36:10Z
published: 2025-03-07T19:36:10Z
canonical: "help.tritondigital.com/advertisers"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Advertisers

**Also see:**

- [Direct Advertisers](/user/docs/regular-advertiser)
- [Filler Advertisers](/user/docs/filler-advertiser)
- [Reseller Advertisers](/user/docs/reseller-advertiser)
- [Bulk Creating Advertisers](/v1/docs/bulk-creating-advertisers)
- [Editing an Advertiser](/v1/docs/editing-an-advertiser)
- [Copying an Advertiser](/v1/docs/copying-an-advertiser)

Every campaign and flight must be associated with an advertiser. Advertisers are unique to each [organization](/v1/docs/teams-and-organizations#organizations).

Typically, you should have only **one advertiser record for each advertiser you deal with**. If you have duplicate records for the same advertiser it can reduce the efficiency of your workflow. For example, if you want to view all campaigns by a specific advertiser, you can't do so if the advertiser has two records in the system with some campaigns assigned to one record and other assigned to the other record. This can also reduce the efficiency of reporting, as you will have to produce separate reports for each version of the advertiser in your records.

There are **two entry points** for creating a new advertiser:

- On the TAP sidebar, select **Advertisers**, then select **+ New advertiser** in the Advertisers work area:

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684393547268.png)
- When creating a campaign, click **Create an advertiser** in the **Advertiser (required)** section:

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684393555271.png)

Once you are on the **New advertiser** panel, the steps for creating an advertiser are the same regardless of how you arrived there.

#### Advertisers List

The Advertisers list page contains a list of advertisers available to you (according to your [user role](/v1/docs/user-roles), and [organization](/v1/docs/teams-and-organizations#organizations)). Use [quick filters](/v1/docs/searchingfiltering#quick-filters) to narrow the list of visible advertisers or do more detailed filtering with the [filter options bar](/v1/docs/searchingfiltering#using-filter-options). You can also create a new advertiser from this page.

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/image-1684393588388.png)

1. Advertiser list [quick filters](/v1/docs/searchingfiltering#quick-filters).
2. Advertiser list quick filters (by user/team).
3. Advertiser list [filter options bar](/v1/docs/searchingfiltering#using-filter-options) (filter by name, date, IAB category, etc.).
4. "[Items per page](/v1/docs/the-tap-user-interface#items-to-display-per-page)" selector.
5. List of advertisers.
6. Export as CVS File button. *Note that it can take several minutes to generate and download the CSV file if there are many records (e.g., more than 1000).*
7. List Refresh button.
8. + New advertiser: click to [create a new advertiser](/v1/docs/creating-a-regular-advertiser).

For information on bulk editing multiple advertisers, see [Bulk Editing](/v1/docs/bulk-editing).

#### Example Advertiser

![](https://cdn.document360.io/7124b381-0a94-401a-abbd-9df9c4ea5dff/Images/Documentation/Advertiser.png)

1. Tabs: ("Information" tab shown here).
2. [Advertiser details](/v1/docs/creating-a-regular-advertiser#advertiser-details).
3. [Competitive separation](/v1/docs/creating-a-regular-advertiser#competitive-separation).
4. Ad separation override and Industry separation indicators. *(Shows the publisher-wide default ad separation from the* [*Settings*](/v1/docs/ad-separation) *page*.)
5. Advertiser domains (for [domain separation](/user/docs/regular-advertiser#domain-separation)).
6. [Billing and additional information](/v1/docs/creating-a-regular-advertiser#billing-and-additional-information).
7. Advertiser [overview panel](/v1/docs/the-tap-user-interface#overview-panel).
8. [Copy advertiser](/v1/docs/copying-an-advertiser) button.
9. Options menu (*Audit log, Archive*).
10. Advertiser "Campaigns" tab.