You can add your website to your podcast's RSS feed You can also customize this for each Playlist.
Some podcast directories require a show website for submission. Also, adding your website gives your listeners a better experience, benefits SEO, and can improve performance in TAP Programmatic.
Ideally, your website should include contact information like a legal address, telephone number, and email address. The website you enter should be a complete URL, https://domain.name, where domain.name is the domain for your website. 
Add Your Website to all Playlists
- Go to Program settings.  
- In Show website, enter your website’s URL.  
- Select Save changes.  
Add a Custom Website to a Playlist
You can customize a Playlist with its own website. This overrides Show website in Program settings.
- Go to the Playlist then select Details.  
- In Optional podcast metadata, enter a website in Website URL.  
- Select Save changes. 