---
title: "Ad Separation in Reach Extension"
slug: "ad-separation-in-reach-extension"
updated: 2026-04-28T18:17:22Z
published: 2026-04-28T18:17:22Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://help.tritondigital.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Separation in Reach Extension

In Reach Extension, ad separation rules defined by the owner always take precedence over reseller settings.

> [!NOTE]
> Also see:
> 
> - [Ad Separation](/user/docs/ad-separation)
> - [Reach Extension Contract Negotiation](/user/docs/reach-extension-contract-negotiations)

## Key Takeaways

- In Reach Extension, ad separation rules set by the owner always override reseller settings because they are applied at the inventory level.
- This means a reseller cannot bypass the owner’s advertiser or industry separation rules, even by configuring advertiser-level overrides.
- To avoid conflicts, owners and resellers should review and align on separation rules during [Reach Extension setup](/user/docs/reach-extension-contract-negotiations), including industry separation and advertiser separation policies.

## Owners Control Their Inventory

Ad separation rules are considered inventory-level controls in Triton, and the owner is responsible for maintaining the listener experience across their inventory.

As a result:

- Owners cannot assign [IAB categories](/user/docs/what-are-iab-categories) to reseller advertisers, since resellers may serve ads from multiple advertisers and industries that are not known in advance.
- Industry separation rules configured by the owner are always enforced, even if the reseller configures different separation or override rules at the advertiser level.
- Advertiser separation overrides configured by the reseller will not override the owner’s separation rules. Example: If the reseller allows back-to-back ads from the same advertiser but the owner does not, Triton does not play back-to-back ads.

## What This Means in Practice

If the owner enforces one ad per advertiser per break, a reseller cannot run multiple ads from the same advertiser back-to-back, even if they configure an advertiser-level override on their side.

## Recommended Approach

Because of this approach, owners and resellers should coordinate separation rules during [Reach Extension negotiation](/user/docs/reach-extension-contract-negotiations), ensuring the reseller understands the owner’s inventory restrictions, including:

- General industry separation rules
- Advertiser separation rules
- Industry separation overrides

If a reseller needs a sponsorship or campaign to run back-to-back ads from the same advertiser, the owner would need to allow this behavior in their inventory settings, or the campaign structure would need to be adjusted accordingly.